Campaigner information from NCC - January 2015
Below is an update from the Foundation on materials, campaigns and resources for Fairtrade Fortnight.
Some materials have been delayed in being printed, so orders are being split up and may arrive in more than one delivery over the coming weeks. Those items already in stock will be delivered from this week (26 January). Posters are scheduled to be sent out from 29 January, with any further resources, including event packs scheduled to be sent out by 10 February. Schools packs will arrive on 2 February.
Churches and other places of worship are encouraged to consult the Action Guide and Communities Activity Insert for ideas and inspiration. Worship resources for churches will be available to download from 2 February.
Producer tour – two cocoa farmers and two sugar farmers will be on tour in the UK during Fairtrade Fortnight covering parts of England, Scotland, Wales and Northern Ireland.
The Film - Fairtrade Matters is brand new thought-provoking film, which offers a glimpse into the lives of just two of the farmers and workers at the heart of Fairtrade. Filmed in Malawi, it follows two producers of tea, to explore the difference Fairtrade makes, and the daily challenges they face in a poignant portrait of the everyday reality of life behind the tea we drink. At 13 minutes long, it is ideal for screening as part of a wide range of events - and a set of posters and film programmes are available to order to help you to do just that.
My Fairtrade Adventure - a brand new set of films for schools and young people will be released on 5th Feb in time for Fairtrade Fortnight. It follows Tayna, a 13 year old from Enfield, England, as she goes on an adventure to find out where her favourite drink, a cup of hot chocolate, comes from. Along the way she meets cocoa farmers in Dominican Republic and learns what goes in to making the chocolate she enjoys, and the difference Fairtrade has made. Schools can still order Fairtrade Fortnight packs full of fun items like tablecloths and stickers to help them celebrate Fairtrade, while all the learning resources are online.
Stock it Challenge - for groups
The Stock it Challenge is a brand new activity for Fairtrade groups, based on tried and tested success of local conversations in driving availability of Fairtrade products. The Stock it Challenge pack contains all you need to quickly organise an effective activity engaging local businesses for Fairtrade Fortnight. By returning a simple feedback form to let us know how you got on, your group will also automatically be entered to the annual campaign awards to win a cash prize of £500 for your local group.
Stock it Postcards - for individuals
Whether or not you choose to take up the Stock it Challenge, Stock it cards for individuals are available to order too in packs of 20. These are ideal for giving out on stalls or at events to encourage the public to take action and ask businesses to stock products that change lives.
Sugar: Although tea, sugar and cocoa are used as the primary case studies for Fairtrade Fortnight in general so as not to be too restrictive, the Foundation’s media work will be focused on sugar during Fairtrade Fortnight. This is because of the urgent challenges facing sugar cane growers in African, Pacific and Caribbean countries due to changes to the EU sugar regime.
These changes are already having an impact on the availability Fairtrade sugar in some supermarkets. A quick online campaign action connected to the media story will also be launched during Fairtrade Fortnight, keep an eye on newsletters for further information (and sign up here to ensure you receive updates)
Some of the Fairtrade pioneers are running special campaigns and offers during Fairtrade Fortnight:
Tropical Wholefoods – a limited number of sample boxes are available for FTF15 events
run by Town groups – please contact Rachel Gurak: email@example.com. They will try to accommodate as many requests as they can.
Divine Chocolate – keep an eye on the Divine website to find out their plans - http://www.divinechocolate.com/uk/about-us
Liberation Nuts - are offering ‘sampling packs’ that include nuts, #crunchfactor postcards and Liberation t-shirts. Please contact firstname.lastname@example.org with details of the event, how it will feature Liberation nuts, how many people expected to attend and contact details. Stocks are limited but they will do their best to satisfy as many requests as possible. They can supply a speaker to a very limited number of events so if a group would like a Liberation speaker to attend (it would be a member of the Liberation UK team) please get in touch as soon as possible.
Traidcraft are running their Big Brew campaign again, for the 10th year running- http://www.traidcraft.co.uk/big-brew and have secured UK Aid Match Funding from the government for their Fair Necessities appeal, so for every £1 raised the UK government will match it. Any donations raised during a Big Brew will go to the Fair Necessities appeal.
Zaytoun are hoping to host a Palestinian farmer and their Palestinian director, Taysir Arbasi for a nationwide tour of talk, stalls and screenings. They are still waiting to hear the outcome of visa applications but hope they will be successful. Keep an eye on the Zaytoun website for details, recipes and more! http://www.zaytoun.org/home/the-zaytoun-story/
Although Fairtrade Sourcing Programmes (FSP) have been approved by the Board of Trustees of the Foundation there are no plans for a UK launch yet. FSP has been launched in several European countries and has been uncontroversial.
The NCC heard about the work being undertaken by the Fairtrade Foundation (and Fairtrade International) to better understand and measure the real impact of Fairtrade. The team working on this are also looking at how to better communicate the impact of Fairtrade and discussed with the NCC plans to produce materials which would be of use to campaigners. Two specific ideas were popular. These were a small brochure/flyer looking at the impact of Fairtrade from a sustainability point of view, and the regular provision of stories which can be distributed across our networks through campaigner newsletters and social media.
Now is the time to book your place at the International Fair Trade Towns Conference 4-5 July 2015. More details here
It is being organised by the Bristol Fairtrade Network as part of Bristol’s celebrations as European Green Capital in 2015, focussing on local and global sustainability. It promises to be a fantastic networking opportunity and a great chance to meet campaigners and speakers from all over the world. Book your place here
The Fairtrade Foundation plans to review its ‘offer’ for faith groups, specifically churches, later this year and will launch a consultation before making any changes.
A new resource aimed at preschool and KS1 children has been produced, supporting younger children and their teachers to become Fairtrade Schools. It features Pablo the Superbanana and includes story cards, games, stickers and more. Materials will be available very soon – look out for updates via the schools newsletter and visit the Fairtrade e-shop.
The Fairtrade Foundation’s new national “I DO” campaign was launched on 14 January to encourage up to 50,000 couples to buy Fairtrade gold rings in the month leading up to Valentine’s Day on 14 February. See more details of the campaign here
At the moment the campaign is directed at companies and consumers, but there may be campaigner materials as the campaign progresses later in the year. It would be really helpful if the above link to the fairgold website could be highlighted on Fairtrade supporter and church websites.